Creating The Promotional Video

Whilst working at Philips as the Senior Product Designer on both the Pregnancy+ and Baby+ apps we had a need to create a promotion video for the Pregnancy+ app which had just launched on both iOS and Android.

We didn’t have any video editors in-house so I took it upon myself to take on the responsibility. I had previous professional experience working with video files from both creating UI animation concepts and also from working in the games industry.

This promotional video was created by recording the live app, editing the clips in Premiere Pro and then taking the polished footage into After Effects to add all the graphics and visual effects.

This was a particularly large and time-consuming task as our app was available in over 10 languages and a video needed to be created for each on both iOS and Android. That’s over 20 videos! So I created a workflow where I would create the video once and then run a script inside After Effects to pull the languages from a spreadsheet.

This is a promotion video I created for the Pregnancy+ app on behalf of Philips.

The video was created using After Effects as well as Illustrator, Sketch and Photoshop.