Whilst at Philips I worked as part of a small design team as the Senior Product Designer on multiple applications including the Pregnancy+ app which went on to become the #1 pregnancy app worldwide.
Pregnancy+ already existed as an app before Philips purchased the company. I was brought on to redesign the app UI and UX from the ground up with the latest technology and best practices. I was also tasked with designing multiple pregnancy trackers and other new features to improve the app’s functionality.
- Senior Product Designer
- UI Design
- UX Research and Design
- Animation and Illustration
- Promotional Graphics and Videos
My Design Process
Here is a brief summary of my design process for the Budget app redesign project.
- Stakeholder discussions
- Project Vision / Goals
- Brand Strategy
- Measure of Success
- Project Priorities
- User Interviews
- User Testing
- Competitor Research
- Analytics Review
- Content Audit
- Use Cases
- Persona Creation
- Story Boards
- Red Routes / Critical Design Paths
- Experience Maps
- Workflow Diagram
Design & Test
- Mood Boards
- Flow Diagrams
- Low Fidelity Concepts & Prototypes
- High Fidelity Concepts & Prototypes
- Testing / User Testing
- Internal Launch and Testing
- Beta Launch
- User Testing
- Live Testing (A/B Testing) Tweaks and Improvements
- New Features
The Atomic Design System
To efficiently create a constant and pixel-perfect application with multiple designers and developers at the same time we created a Design System.
We chose to use the Atomic Design System as our model as I believe it’s the most efficient and flexible system.
Pages are made up of Templates. Templates are made up of Organisms. Organisms are made up of Molecules and finally, Molecules are made from Atoms. Making a change to an atom will make the changes everywhere that atom is used throughout the entire design system.
Designing a ChatBot
I and the design team started work on a chatbot system that would use artificial intelligence to help and support our customers worldwide to relieve some pressure from the internal support team as most queries could be solved without direct human support.
The chatbot was an SDK we could install into our app. Here is a mockup of the UI and UX design process we wanted to create.
Pregnancy+ Video Overview
Not only did I create this promotional video for the Pregnancy+ app but it also gives an overview of the UI, UX and app features I designed.
“The app has become a huge success with over 50 million users globally. It is now the #1 Pregnancy App world wide”
Loved by millions of parents around the world
The Pregnancy+ iOS and Android app have been a huge global success for Philips. With over 50 Million downloads and over 2 Million positive reviews, this app has supported many expecting parents throughout their pregnancy.
The free apps provide both useful guides as well as trackers to monitor your pregnancy. Speak to any expecting parents and they will probably have heard of Pregnancy+ if not be actively using it.